Maisto

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Maisto diecast model cars deliver detailed 1:18 scale replicas — muscle cars, exotics, and licensed Harley-Davidson motorcycles — at a price point that's made the brand a mainstay for casual and serious collectors alike. Produced by Hong Kong's May Cheong Group since 1990, Maisto built its reputation by matching the detail of pricier competitors without the premium cost.

About Maisto

Maisto was introduced in 1990 by the May Cheong Group, a Hong Kong diecast manufacturer founded in 1967 by brothers P.Y. and Y.C. Ngan. The company had produced diecast toys under the "MC Toy" name before launching Maisto as a dedicated collector-oriented brand. May Cheong later expanded its portfolio by acquiring Bburago in 2006, growing into one of the larger diecast conglomerates in the industry.

Maisto's catalog spans 1:18 scale down to 1:64, with officially licensed partnerships including Harley-Davidson motorcycles and multiple automakers, giving the brand reach across both car and motorcycle collectors.

What Makes Maisto Collectible

Maisto earned its collector following by offering nearly the same proportional accuracy and detail — opening doors, hoods, and trunks, detailed engines and interiors — as higher-priced 1:18 diecast brands, at a fraction of the cost. That value positioning became especially important after several competing budget brands exited the market in the mid-2000s, leaving Maisto as one of the few manufacturers still serving the affordable 1:18 segment at scale.

Popular Maisto Lines

A few lines account for much of Maisto's recognition among collectors:

Harley-Davidson Motorcycles: A numbered series of officially licensed 1:18 scale Harley-Davidson replicas, spanning retired classics and current models.
Special Edition: Maisto's core muscle car and exotic car lineup, including licensed Corvette, Mustang, and Lamborghini replicas.
Elite Transport: 1:64 scale hauler-and-vehicle sets that pair a classic truck with a matching car or SUV.

Frequently Asked Questions

What scale are Maisto diecast cars?
Maisto's core lineup is 1:18 scale, with additional releases in 1:24, 1:43, and 1:64.

Is Maisto a budget diecast brand?
Maisto is positioned as an affordable alternative to premium 1:18 diecast brands, without sacrificing much in the way of detail or proportional accuracy.

Does Maisto make motorcycles as well as cars?
Yes. Maisto's officially licensed Harley-Davidson motorcycle series is one of its most recognized product lines.

Who owns Maisto?
Maisto is produced by the May Cheong Group, a Hong Kong diecast manufacturer that also owns the Bburago brand.

Are Maisto models good for new collectors?
Their combination of detail and affordability makes Maisto a common entry point for new diecast collectors before moving into premium brands.

Shop Fairfield Collectibles' Maisto lineup for detailed, affordable 1:18 diecast cars and licensed Harley-Davidson motorcycles.