William Britain

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William Britain traces back to the invention of the hollow-cast lead soldier — a manufacturing breakthrough that made detailed toy soldiers affordable and durable, and set the standard the entire industry followed for decades. Today's William Britain 1:30 scale figures carry that legacy forward across military history, from Napoleonic and Civil War infantry to WWII grenadiers, alongside historical and Western-themed figures.

About William Britain

William Britain Jr. founded the company in 1893 in London, inventing the hollow-cast lead process that revolutionized toy soldier production and became the industry standard for decades. Incorporated as Britains, Ltd in 1907 and family-run for generations, the company expanded into die-cast vehicles and farm miniatures before changing hands several times over the past 40 years — through Dobson Park Industries, Ertl, and Tomy — with the collector figure line now known as William Britain.

What Makes William Britain Collectible

William Britain's 1:30 scale figures span an unusually wide range of military history — Napoleonic and Civil War infantry, WWI doughboys, WWII grenadiers and Waffen SS figures, and Zulu and Native American subjects among them — each sculpted and painted with an emphasis on uniform and equipment accuracy specific to a documented unit or period. The brand's century-plus history as the originator of the hollow-cast process gives it a manufacturing pedigree few toy soldier brands can claim.

Frequently Asked Questions

What scale are William Britain figures?
1:30 scale is the standard scale for the collector figure line.

What did William Britain invent?
Founder William Britain Jr. invented the hollow-cast lead process in the 1890s, which made detailed toy soldiers lighter, cheaper, and more durable to produce than earlier solid-cast methods.

What historical periods do William Britain figures cover?
A wide range — Napoleonic and Civil War infantry, WWI, WWII German and Allied forces, and Native American and Western subjects among them.

Is William Britain still owned by the original family?
No — the company has changed ownership several times since the 1980s, including Dobson Park Industries, Ertl, and Tomy.

How old is the William Britain brand?
It traces back to 1893, making it one of the oldest continuously recognized names in toy soldier manufacturing.

Shop Fairfield Collectibles' William Britain lineup for figures built on more than a century of toy soldier manufacturing history. From Napoleonic infantry to WWII grenadiers, each release ties back to the company that invented the format.

William Britain

U.S. Captain Harry S. Truman (1918) 1/30 Figure William Britain 10121 1:30 Scale Die Cast Metal by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

USAAF Heavy Bomber Gunner 1942-45 1/30 Figure William Britain 10124 1:30 Scale Die Cast Metal by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Native Warrior Yelling War Cry 1/30 Figure William Britain 16088 1:30 Scale Die Cast Metal by William Britain

Now: (Inc. Tax)

WAS: $47.99

Now: $29.98
William Britain

Native Warrior Attacking with War Club 1/30 Figure William Britain 16087 1:30 Scale Die Cast Metal by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Native Warrior Advancing Crouched Down 1/30 Figure William Britain 16126 1:30 Scale Die Cast Metal by William Britain

Now: (Inc. Tax)

WAS: $47.99

Now: $29.98
William Britain

Native Warrior Running Barefoot 1/30 Figure William Britain 16124 1:30 Scale Die Cast Metal by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Wayne's Legion Infantryman Advancing Loading 1/30 Figure William Britain 16119 1:30 Scale Die Cast Metal by William Britain

Now: (Inc. Tax)

WAS: $39.50

Now: $24.98
William Britain

Wayne's Legion Infantryman Running No. 2 1/30 Figure William Britain 16110 1:30 Scale Die Cast Metal by William Britain

Now: (Inc. Tax)

WAS: $39.50

Now: $24.98
William Britain

Wayne's Legion Infantryman Running No. 1 1/30 Figure William Britain 16109 1:30 Scale Die Cast Metal by William Britain

Now: (Inc. Tax)

Now: $39.50
William Britain

Lewis “Chesty” Puller 1/30 Figure William Britain (13040) 1:30 Scale Die Cast Metal by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Captain Eddie Rickenbacker 1/30 Figure William Britain (10089) 1:30 Scale Die Cast Metal by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Generalfeldmarschall Erwin Rommel 1/30 Figure William Britain (10083) 1:30 Scale Die Cast Metal by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

General Dwight D. Eisenhower 1/30 Figure William Britain (10081) 1:30 Scale Die Cast Metal by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Continental Line 1st American Regiment Drummer No. 1 1/30 1:30 Scale by William Britain

Now: (Inc. Tax)

WAS: $51.99

Now: $38.75
William Britain

Continental Line Charging w/Bayonet 1/30 Figure William Britain (16022) 1:30 scale Metal by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Continental Line Standing Firing 1/30 Figure William Britain (16020) 1:30 scale Metal by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Confederate Infantry No. 1 1/32 Plastic Figure Set WILLIAM BRITAIN (52000) 1:30 Scale Plastic by William Britain

Now: (Inc. Tax)

Now: $29.99
William Britain

Federal Infantry 1/32 Plastic Figure Set No. 1 WILLIAM BRITAIN (52002) 1:30 Scale Plastic by William Britain

Now: (Inc. Tax)

WAS: $29.99

Now: $24.98
William Britain

Union Cavalry Plastic 1/32 Set No. 1 WILLIAM BRITAIN (52005) 1:30 Scale Plastic by William Britain

Now: (Inc. Tax)

Now: $29.99
William Britain

Confederate Cavalry Plastic 1/32 Figure Set No. 1 WILLIAM BRITAIN (52004) 1:30 Scale Plastic by William Britain

Now: (Inc. Tax)

WAS: $29.99

Now: $19.98
William Britain

Gen. Thomas Stonewall Jackson 1/30 Figure William Britain (31116) 1:30 Scale Metal by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Confederate General James Longstreet 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

WAS: $47.99

Now: $34.98
William Britain

Confederate Lt. Gen. A.P. Hill 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

WAS: $47.99

Now: $34.98
William Britain

Confederate Gen. P.G.T. Beauregard 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

Now: $48.99
William Britain

Union Brig. Gen. John Buford 1/32 Figure 1:30 scale by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Maj. Gen. George Meade 1/30 Figure 1:30 scale by William Britain

Now: (Inc. Tax)

WAS: $47.99

Now: $29.98
William Britain

George H.W. Bush 1/30 Pilot Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Union U.S.C.T. Infantry 1/32 Plastic Figure Set No. 1 WILLIAM BRITAIN (52101) 1:30 Scale Plastic by William Britain

Now: (Inc. Tax)

Now: $29.99
William Britain

Union General George McClelland 1/30 Figure 1:30 scale by William Britain

Now: (Inc. Tax)

WAS: $47.99

Now: $34.98
William Britain

Viking with Sword and Axe 1/30 Figure by William Britain

Now: (Inc. Tax)

WAS: $49.99

Now: $29.75
William Britain

Confederate General Robert E. Lee 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Union General Winfield Scott Hancock 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Continental Line - Infantry Rifleman 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

WAS: $47.99

Now: $35.75
William Britain

Continental Line - Regiment Officer 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

Now: $49.99
William Britain

War of 1812 U.S. Infantryman 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

WAS: $47.99

Now: $29.75
William Britain

Waffen SS Officer Joachim Peiper 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

WAS: $47.99

Now: $29.98
William Britain

Continental Line - Regiment NCO 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Continental Line - Kneeling Firing 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Pappy Boyington 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

Now: $49.99
William Britain

Continental Line Ensign with Colors (1778-84) 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

Now: $63.99
William Britain

Union Colonel Joshua Chamberlain No.2 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Union General Fighting Joe Hooker 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

WAS: $47.99

Now: $19.98
William Britain

Alexander Hamilton 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

U.S. Marine 1811-1818 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

Now: $47.99
William Britain

Confederate General George Pickett No. 2 1/30 Figure by William Britain

Now: (Inc. Tax)

WAS: $47.99

Now: $24.75
William Britain

Continental Line Ensign with Colors 1/30 Figure 1:30 Scale by William Britain

Now: (Inc. Tax)

Now: $63.99
William Britain

Waffen SS MG42 Team Firing Prone, 1942-45 1/30 Figure Set WILLIAM BRITAIN (25055) 1:30 scale Metal by William Britain

Now: (Inc. Tax)

Now: $114.99
William Britain

Federal in Frock Coat Kneeling Firing 1/30 Figure William Britain (31370) 1:30 scale Metal by William Britain

Now: (Inc. Tax)

WAS: $47.99

Now: $41.75

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