Motormax Diecast Cars: What the Brand Is and Who Should Collect It.

The short answer: Motormax is a diecast brand known for an affordable range of 1:18 and 1:24 cars, with a strong focus on classic American vehicles. It is not the most detailed brand on the market, but the scale-to-dollar value is hard to beat, and it makes niche cars, years and models that many other manufacturers do not.

What is Motormax?

Motormax is a diecast and vehicle-replica brand from Red Box, a group of six companies based in Hong Kong and China. Red Box's own website lists Motormax as one of its two major brand names, alongside Red Box, and dates the Motormax name to 1997. Some people write it as two words, "Motor Max", but the brand spells it Motormax. The company describes its mission as designing, manufacturing and selling high-quality toys at affordable prices to customers all over the world.

For collectors, the practical points are simple: it is an affordable line, it concentrates on 1:18 and 1:24, and its heart is classic American cars. You can browse everything on our Motormax brand page.

Company facts are from Red Box's website. "Scales we carry most" is from Fairfield Collectibles' catalog as of October 2026 and will change as new shipments arrive.

How detailed are Motormax models?

Motormax cars do not have the detail of higher-priced brands, and I would not tell you otherwise. But many do offer opening hoods, doors and trunks. Check each listing to confirm which features a particular model has.

What Motormax does better than most is variety. It offers niche manufacturers, years and models that many other diecast makers do not, so it can be the only maker of a particular car.

What do collectors buy from Motormax?

Our customers gravitate toward the classic American models of the 1950s and 1960s. The Buick Roadmaster has been one of our best-selling products of all time. The classic American focus is really what brings many customers to our website.

What has people most excited lately, as of October 2026, is Motormax's move into custom car culture, particularly lowriders.

Who is Motormax for?

The typical Motormax buyer is a new collector, a gift buyer, or someone who wants to round out a collection with a model that no other manufacturer makes. Because of the price, Motormax collectors can own a pretty large collection. If you are choosing a scale to begin with, my diecast scale guide shows how 1:18 and 1:24 compare.

Motormax and Maisto in the same collection

Maisto and Motormax compete on very few items. There is not a lot of crossover, and in fact the two brands complement each other to quite a large degree. If you are collecting the cars of a certain decade in 1:24, you can fill in your collection much more completely by buying from both. For more on the other brand, see Are Maisto and Bburago the same company? or browse the Maisto brand page.

A few Motormax models

• 1:18 1949 Buick Roadmaster
• 1:18 1940 Ford Matte Black Pickup
• 1:24 1964 1/2 Ford Mustang Convertible
• 1:24 1955 Chevy Pickup

Common questions