William Britain

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William Britain traces back to the invention of the hollow-cast lead soldier — a manufacturing breakthrough that made detailed toy soldiers affordable and durable, and set the standard the entire industry followed for decades. Today's William Britain 1:30 scale figures carry that legacy forward across military history, from Napoleonic and Civil War infantry to WWII grenadiers, alongside historical and Western-themed figures.

About William Britain

William Britain Jr. founded the company in 1893 in London, inventing the hollow-cast lead process that revolutionized toy soldier production and became the industry standard for decades. Incorporated as Britains, Ltd in 1907 and family-run for generations, the company expanded into die-cast vehicles and farm miniatures before changing hands several times over the past 40 years — through Dobson Park Industries, Ertl, and Tomy — with the collector figure line now known as William Britain.

What Makes William Britain Collectible

William Britain's 1:30 scale figures span an unusually wide range of military history — Napoleonic and Civil War infantry, WWI doughboys, WWII grenadiers and Waffen SS figures, and Zulu and Native American subjects among them — each sculpted and painted with an emphasis on uniform and equipment accuracy specific to a documented unit or period. The brand's century-plus history as the originator of the hollow-cast process gives it a manufacturing pedigree few toy soldier brands can claim.

Frequently Asked Questions

What scale are William Britain figures?
1:30 scale is the standard scale for the collector figure line.

What did William Britain invent?
Founder William Britain Jr. invented the hollow-cast lead process in the 1890s, which made detailed toy soldiers lighter, cheaper, and more durable to produce than earlier solid-cast methods.

What historical periods do William Britain figures cover?
A wide range — Napoleonic and Civil War infantry, WWI, WWII German and Allied forces, and Native American and Western subjects among them.

Is William Britain still owned by the original family?
No — the company has changed ownership several times since the 1980s, including Dobson Park Industries, Ertl, and Tomy.

How old is the William Britain brand?
It traces back to 1893, making it one of the oldest continuously recognized names in toy soldier manufacturing.

Shop Fairfield Collectibles' William Britain lineup for figures built on more than a century of toy soldier manufacturing history. From Napoleonic infantry to WWII grenadiers, each release ties back to the company that invented the format.

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William Britain

U.S.A.A.F. Heavy Bomber Crewman Wearing B-2 Flying Cap 1/30 WILLIAM BRITAIN (10205) 1:30 scale by William Britain

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William Britain

British 24th Foot Shooting Rifle from Mealie Bag 1/30 Figure WILLIAM BRITAIN (20227) 1:30 scale by William Britain

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William Britain

U.S. Marine NCO Firing M1911 Pistol 1/30 Figure WILLIAM BRITAIN (13073) 1:30 scale by William Britain

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William Britain

101st Airborne, E Company Sgt. John W. Martin 1/30 Figure WILLIAM BRITAIN (25337) 1:30 scale by William Britain

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William Britain

Charlemagne 1/30 Figure William Britain (10183) 1:30 scale Metal by William Britain

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William Britain

Abraham Lincoln 1/30 Figure William Britain (10055) 1:30 scale Metal by William Britain

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William Britain

U.S. Marine Advance with Chauchat, Belleau Wood 1/30 Figure William Britain (13072) 1:30 scale Metal by William Britain

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William Britain

Zulu Casualty Falling Backward 1/30 Figure WILLIAM BRITAIN (20225) 1:30 scale Metal by William Britain

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William Britain

Native Warrior Loading Musket 1/30 Figure WILLIAM BRITAIN (16211) 1:30 scale Metal by William Britain

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William Britain

U.S. Doughboy Resting on Rifle 1/30 Figure - 1918 William Britain (23119) 1:30 Scale Metal by William Britain

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William Britain

U.S. Marine, Vietnam 1967-68, No.2 1/30 Figure William Britain (13063) 1:30 Scale by William Britain

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William Britain

General Ulysses S. Grant 1/30 Figure William Britain 10094 1:30 Scale Die Cast Metal by William Britain

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William Britain

Anglo-Zulu War Accessory Set No.1 1879 1/30 Figure 1:30 Scale by William Britain

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William Britain

42nd Royal Highland Battalion Standing Firing 1/30 Figure 1:30 Scale by William Britain

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Now: $49.99
William Britain

Major General Oliver O. Howard 1/30 Figure 1:30 Scale by William Britain

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Now: $51.99
William Britain

German Infantryman Advance and Attaching Bayonet 1/30 Figure 1:30 Scale by William Britain

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Now: $51.99
William Britain

German Infantry Officer Advancing with Luger 1/30 Figure 1:30 Scale by William Britain

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Now: $51.99
William Britain

Mounted Apache Warrior with Spear 1/30 Figure 1:30 Scale by William Britain

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Now: $109.99
William Britain

Mounted Apache Warrior with Pistol 1/30 Figure 1:30 Scale by William Britain

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Now: $109.99
William Britain

Mounted Apache Warrior with Rifle 1/30 Figure 1:30 Scale by William Britain

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Now: $109.99
William Britain

Apache Warrior Attacking with Tomahawk 1/30 Figure 1:30 Scale by William Britain

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Now: $51.99
William Britain

German Grenadier w/K98 Smoking Cigarette 1/30 Figure WILLIAM BRITAIN (25171) 1:30 scale Metal by William Britain

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MSRP: $55.99

Now: $52.99
William Britain

Confederate Casualty On Back No. 2 1/30 Figure William Britain (31295) 1:30 scale Metal by William Britain

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Now: $47.99
William Britain

Confederate Infantry Kneeling Preparing to Fire 1/30 Figure William Britain (31267) 1:30 scale Metal by William Britain

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Now: $47.99
William Britain

Confederate Infantry Kneeling Firing 1/30 Figure William Britain (31341) 1:30 scale Metal by William Britain

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Now: $47.99
William Britain

Confederate Texas Brigade Charging No. 3 1/30 Figure William Britain (31365) 1:30 scale Metal by William Britain

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WAS: $47.99

Now: $41.75
William Britain

Confederate Texas Brigade Standing Firing 1/30 Figure William Britain (31364) 1:30 scale Metal by William Britain

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Now: $47.99
William Britain

Federal in Frock Coat Standing Firing 1/30 Figure William Britain (31372) 1:30 scale Metal by William Britain

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WAS: $47.99

Now: $41.75
William Britain

Federal in Frock Coat Standing Defending 1/30 Figure William Britain (31348) 1:30 scale Metal by William Britain

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WAS: $47.99

Now: $41.75
William Britain

British 43rd Regiment Casualty William Britain (16205) 1:30 scale Metal by William Britain

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WAS: $47.99

Now: $29.75
William Britain

British 43rd Regiment Tearing Cartridge 1/30 Figure William Britain (16198) 1:30 scale Metal by William Britain

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Now: $47.99
William Britain

British 43rd Regiment Handle Cartridge 1/30 Figure William Britain (16156) 1:30 scale Metal by William Britain

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Now: $47.99
William Britain

British 43rd Regiment Ramming Cartridge 1/30 Figure William Britain (16199) 1:30 scale Metal by William Britain

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Now: $47.99
William Britain

British 43rd Regiment Standing Firing 1/30 Figure William Britain (16154) 1:30 scale Metal by William Britain

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Now: $47.99
William Britain

British 43rd Regiment Defending 1/30 Figure William Britain (16202) 1:30 scale Metal by William Britain

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Now: $47.99
William Britain

British 43rd Regiment Company Officer 1/30 Figure William Britain (16207) 1:30 scale Metal by William Britain

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Now: $49.99
William Britain

British 43rd Regiment Sergeant with Halberd 1/30 Figure William Britain (16203) 1:30 scale Metal by William Britain

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Now: $49.99
William Britain

British 43rd Regiment Casualty Falling 1/30 Figure William Britain (16204) 1:30 scale Metal by William Britain

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WAS: $47.99

Now: $29.75
William Britain

Svend Viking Defending with Sword and Shield 1/30 Figure William Britain (62143) 1:30 scale Metal by William Britain

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Now: $47.99
William Britain

Fritjof Viking Attacking with Axe 1/30 Figure William Britain (62142) 1:30 scale Metal by William Britain

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WAS: $47.99

Now: $34.98
William Britain

Geir Viking Defending with Spear and Shield 1/30 Figure William Britain (62139) 1:30 scale Metal by William Britain

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WAS: $47.99

Now: $24.98
William Britain

Vali Viking War Cry 1/30 Figure William Britain (62146) 1:30 scale Metal by William Britain

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WAS: $47.99

Now: $29.75
William Britain

“Edgard” Saxon Defending with Spear and Shield 1/30 Figure William Britain (62140) 1:30 scale Metal by William Britain

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Now: $47.99
William Britain

Grindan Saxon Attacking with Axe 1/30 Figure William Britain (62134) 1:30 scale Metal by William Britain

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WAS: $47.99

Now: $29.75
William Britain

101st Airborne Machine Gun Team 1/30 Figure Set William Britain (25240) 1:30 scale Metal by William Britain

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Now: $109.99
William Britain

Union General U.S. Grant Mounted 1/30 Figure William Britain (31456) 1:30 scale Metal by William Britain

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Now: $119.99
William Britain

10th Royal Veteran Battalion 1/30 Figure William Britain (10198) 1:30 scale Metal by William Britain

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WAS: $49.99

Now: $32.75
William Britain

442nd Regimental Combat Team Enlisted Man 1/30 Figure William Britain (10203) 1:30 scale Metal by William Britain

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Now: $49.99

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